PSYCHOLOGY OF MARKETING

One psychological effect. Three ways to use it in your marketing.

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Read by 30,000+ marketers every Thursday

In Thursday’s issue November 5, 2026

PSYCHOLOGICAL EFFECT

Low-Ball Effect.

Once we say yes, we tend to stick with it, even when the full cost shows up later.

  1. Fees up front, extras after the yes
  2. Step up in daylight
  3. Raise prices a dollar at a time

What marketers are saying

Perfectly articulated the phenomenon of mimicry, beautifully timed for me to use in my upcoming meeting about brand voice.
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